Head to Head Review: Security National Financial (SNFCA) vs. Mr. Cooper Group (COOP) – Fairfield Current


Security National Financial (NASDAQ:SNFCA) and Mr. Cooper Group (NASDAQ:COOP) are both small-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, earnings, dividends, analyst recommendations, valuation, risk and profitability.

Earnings and Valuation

This table compares Security National Financial and Mr. Cooper Group’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Security National Financial $276.93 million 0.32 $14.11 million N/A N/A
Mr. Cooper Group $7.89 million 142.95 $25.88 million $0.12 103.50

Mr. Cooper Group has lower revenue, but higher earnings than Security National Financial.


This table compares Security National Financial and Mr. Cooper Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Security National Financial 11.05% 18.81% 3.00%
Mr. Cooper Group 183.04% 160.21% 19.21%

Analyst Recommendations

This is a breakdown of current recommendations for Security National Financial and Mr. Cooper Group, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Security National Financial 0 0 0 0 N/A
Mr. Cooper Group 0 2 2 0 2.50

Mr. Cooper Group has a consensus price target of $20.67, suggesting a potential upside of 66.40%. Given Mr. Cooper Group’s higher probable upside, analysts plainly believe Mr. Cooper Group is more favorable than Security National Financial.

Volatility and Risk

Security National Financial has a beta of -0.13, indicating that its stock price is 113% less volatile than the S&P 500. Comparatively, Mr. Cooper Group has a beta of 0.56, indicating that its stock price is 44% less volatile than the S&P 500.

Institutional & Insider Ownership

10.5% of Security National Financial shares are held by institutional investors. 18.7% of Security National Financial shares are held by company insiders. Comparatively, 1.7% of Mr. Cooper Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.


Mr. Cooper Group beats Security National Financial on 9 of the 12 factors compared between the two stocks.

About Security National Financial

Security National Financial Corporation engages in life insurance, cemetery and mortuary, and mortgage businesses. The company’s Life Insurance segment is involved in selling and servicing lines of life insurance, annuity products, and accident and health insurance. It offers various life insurance products, including funeral plans and interest-sensitive life insurance, as well as other traditional life, accident, and health insurance products; annuity products comprising single and flexible premium deferred annuities, and immediate annuities; and diver’s accident policies. This segment also cedes and assumes various risks with various authorized unaffiliated reinsurers pursuant to reinsurance treaties. Its Cemetery and Mortuary segment operates eight mortuaries and five cemeteries in the state of Utah; and one cemetery in the state of California. This segment also markets plots, interment vaults, mausoleum crypts, markers, caskets, flowers, and other death care related products; and provides professional services of funeral directors, opening and closing of graves, use of chapels and viewing rooms, and use of automobiles and clothing. The company’s Mortgage segment originates and underwrites residential and commercial loans for new construction, existing homes, and real estate projects primarily in Florida, Nevada, Texas, and Utah. It offers residential mortgage lending services to real estate brokers and independent mortgage loan originators. Security National Financial Corporation was founded in 1965 and is headquartered in Salt Lake City, Utah.

About Mr. Cooper Group

Mr. Cooper Group Inc. provides servicing, origination, and transaction-based services related principally to single-family residences in the United States. The company operates through three segments: Servicing, Originations, and Xome. The Servicing segment performs activities for originated and purchased loans, as well as operates as a subservicer for various clients that own the underlying servicing rights. The Originations segment originates, purchases, and sells mortgage loans. The Xome segment offers technology and data enhanced solutions to home buyers, home sellers, real estate professionals, and companies engaged in the servicing and origination of mortgage loans. The company operates primarily under the Mr. Cooper and Xome brands. The company was formerly known as WMIH Corp. and changed its name to Mr. Cooper Group Inc. in October 2018. Mr. Cooper Group Inc. is based in Coppell, Texas.

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